With Lake Nona Wave Hotel, I’ve contributed to many parts of the marketing process. I began working on this client before the hotel opened. I worked directly with the art director to ensure this dynamic, tech-forward hotel had a consistent voice, which I implemented while writing the website.

Most recently, I regularly strategized Lake Nona Wave Hotel’s paid ads, providing creative direction to a team of social designers while writing all components of the ad copy. Here, you’ll find an ad I provided copy and creative direction for, which the team produced to promote special Magical Dining menus at the hotel’s on-site restaurants.