Perrine - Social Grid, Captions, and Ads

A holistic content strategy.

One of my first major projects at Tambourine was working on The Pierre’s website. Since then, I’ve overseen the creative process and content strategy for both the iconic Manhattan hotel, and its signature restaurant, Perrine. Here, you’ll find a promotional ad I created encouraging guests to stay longer and dine at the restaurant.

I regularly create posts for their social media profiles—primarily Facebook and Instagram. I select images, create text graphics, strategize reels, design carousel posts, and write captions. I also schedule posts using Sprout once they have been approved. Here, you can look over a social grid that I designed for Perrine. You can also review the corresponding captions I wrote for each post.

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Kaiya