Perrine - Social Grid, Captions, and Ads
A holistic content strategy.
One of my first major projects at Tambourine was working on The Pierre’s website. Since then, I oversaw the creative process and content strategy for the iconic Manhattan hotel and its signature restaurant, Perrine. Here, you’ll find a promotional ad I created encouraging guests to stay longer and dine at the restaurant.
I regularly created posts for their social media profiles—primarily Facebook and Instagram. I selected images, ideated text graphics, strategized reels, made carousel posts, and wrote captions. Once approved, I also scheduled all posts using Sprout Social. Here, you can look over a social grid that I created for Perrine. You can also review the corresponding captions I wrote for each post.
